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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Mapping Value in Business Markets: An Integrative Framework
A. Eggert, M. Kleinaltenkamp, V. Kashyap, Industrial Marketing Management 79 (2019) 13--20.
LibreCat
A. Eggert, M. Kleinaltenkamp, V. Kashyap, Industrial Marketing Management 79 (2019) 13--20.
2019 | Journal Article | LibreCat-ID: 13455
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Boehm, Journal of the Academy of Marketing Science 47 (2019) 595--616.
LibreCat
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Boehm, Journal of the Academy of Marketing Science 47 (2019) 595--616.
2019 | Conference Paper | LibreCat-ID: 13456
Service Growth by Acquisition – An Event Study
A. Eggert, E. Boehm, R. Akalan, H. Gebauer, (2019).
LibreCat
A. Eggert, E. Boehm, R. Akalan, H. Gebauer, (2019).
2019 | Journal Article | LibreCat-ID: 13457
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2018).
2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
LibreCat
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
LibreCat
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
2018 | Journal Article | LibreCat-ID: 5001
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
LibreCat
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
2018 | Conference Paper | LibreCat-ID: 5480
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
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A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
2018 | Conference Paper | LibreCat-ID: 5481
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
2017 | Journal Article | LibreCat-ID: 4836
Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
LibreCat
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
2017 | Journal Article | LibreCat-ID: 4837
The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
LibreCat
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
2017 | Journal Article | LibreCat-ID: 4838
Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
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A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
2017 | Journal Article | LibreCat-ID: 4840
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
LibreCat
E. Boehm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management (2017) 101--111.
2017 | Book (Editor) | LibreCat-ID: 4908
Kundenwert
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
LibreCat
| DOI
S. Helm, B. Günter, A. Eggert, eds., Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017.
2017 | Book Chapter | LibreCat-ID: 4941
Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration
A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 37–51.
LibreCat
| DOI
A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 37–51.
2017 | Book Chapter | LibreCat-ID: 4942
Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S. Helm, B. Günter, A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 3–34.
LibreCat
| DOI
S. Helm, B. Günter, A. Eggert, in: Kundenwert, Springer Fachmedien Wiesbaden, Wiesbaden, 2017, pp. 3–34.
2017 | Book Chapter | LibreCat-ID: 5005
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
LibreCat
I. Garnefeld, E. Boehm, L. Feider, in: Kundenwert, 2017, pp. 599--624.
2017 | Conference Paper | LibreCat-ID: 5479
The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, (2017).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2017).
2017 | Conference Paper | LibreCat-ID: 5482
Managing the Necessary Evil: Can Payment Methods Reduce Product Returns
I. Garnefeld, E. Boehm, L. Feider, (2017).
LibreCat
I. Garnefeld, E. Boehm, L. Feider, (2017).
2017 | Conference Paper | LibreCat-ID: 5483
Service Awards: Do They Help or Harm in Case of a Service Failure?
C. Cramer, E. Boehm, A. Eggert, (2017).
LibreCat
C. Cramer, E. Boehm, A. Eggert, (2017).
2016 | Journal Article | LibreCat-ID: 4839
Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
LibreCat
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
2016 | Journal Article | LibreCat-ID: 4842
Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
LibreCat
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
2016 | Journal Article | LibreCat-ID: 4843
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
LibreCat
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
2016 | Journal Article | LibreCat-ID: 4845
Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
LibreCat
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
2016 | Journal Article | LibreCat-ID: 7419
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
2016 | Conference Paper | LibreCat-ID: 7673
The Service Award Paradox
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
LibreCat
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
2016 | Conference Paper | LibreCat-ID: 7675
Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side
C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
LibreCat
C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
2016 | Conference Paper | LibreCat-ID: 7686
Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective
E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
LibreCat
E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
2015 | Conference Paper | LibreCat-ID: 7722
You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
2015 | Conference Paper | LibreCat-ID: 7723
Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
2015 | Conference Paper | LibreCat-ID: 7724
Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
2015 | Journal Article | LibreCat-ID: 4847
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
LibreCat
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
2015 | Journal Article | LibreCat-ID: 4848
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
LibreCat
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
2015 | Journal Article | LibreCat-ID: 4849
Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
2015 | Book Chapter | LibreCat-ID: 4943
Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
LibreCat
| DOI
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
2014 | Conference Paper | LibreCat-ID: 7725
Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
2014 | Conference Paper | LibreCat-ID: 7727
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
LibreCat
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7728
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
LibreCat
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7729
The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
LibreCat
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7730
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
2014 | Conference Paper | LibreCat-ID: 7731
Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
2014 | Journal Article | LibreCat-ID: 4850
Revenue and profit implications of industrial service strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Journal of Service Research (2014) 23--39.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Journal of Service Research (2014) 23--39.
2014 | Journal Article | LibreCat-ID: 7426
Embracing complex causality with the QCA method: An invitation
M. Schneider, A. Eggert, Journal of Business Market Management 7 (2014) 312–328.
LibreCat
M. Schneider, A. Eggert, Journal of Business Market Management 7 (2014) 312–328.
2014 | Journal Article | LibreCat-ID: 7428
Differential effects of product and service innovations on the financial performance of industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, Journal of Business Market Management 7 (2014) 380–405.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, Journal of Business Market Management 7 (2014) 380–405.
2014 | Book (Editor) | LibreCat-ID: 7435
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, ed., Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
LibreCat
L. Steinhoff, ed., Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.