2022 | Conference Paper | LibreCat-ID: 37159
Hofeditz L, Nissen A, Schütte R, Mirbabaie M. Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers. In: Beck R, Petcu D, Fotache M, et al., eds. 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022. ; 2022.
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