2022 | Conference Paper | LibreCat-ID: 37159
Hofeditz, Lennart, Anika Nissen, Reinhard Schütte, and Milad Mirbabaie. “Trust Me, I’m an Influencer! - A Comparison of Perceived Trust in Human and Virtual Influencers.” In 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022, edited by Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener, Lazar Rusu, and Tuure Tuunanen, 2022.
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