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704 Publications
2012 | Conference Paper | LibreCat-ID: 7739
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann JH, Wünderlich N, Zimmer MS. Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review. 2012;64(2):141-165.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann JH, Wünderlich N, Wangenheim F. Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation. 2012;32(2):133-143.
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2012 | Journal Article | LibreCat-ID: 6102
Steinmetz H, Schwens C, Wehner M, Kabst R. Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely. 2012;64(1):34-39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst R, Baum M. Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely. 2012;64(3):3.
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2012 | Book | LibreCat-ID: 6138
Weber W, Kabst R. Einführung in Die Betriebswirtschaftslehre. 8th ed. Wiesbaden; 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum M, Schwens C, Kabst R. Determinants of Different Types of Born Globals. In: Gabrielsson M, Kirpalani M, eds. Handbook of Research on Born Globals. Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.; 2012:36-45.
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2012 | Book Chapter | LibreCat-ID: 6149
Isidor R, Schwens C, Kabst R. Die Messung von Joint-Venture Erfolg. In: Zentes J, ed. Markteintrittsstrategien - Dynamik Und Komplexität. ; 2012:193-205.
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid M, Steinmetz H, Isidor R, Kabst R. Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell. In: ; 2012.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst R. Endogeneity in the behavioral sciences: An illustration with real data. In: Amsterdam; 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner MC, Giardini A, Kabst R. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? In: University of Limerick, Ireland; 2012.
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2012 | Journal Article | LibreCat-ID: 4835
Frick B, Ocaña MÁM, Martinez PG, Schneider M. The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle. Estudios de economia aplicada. 2012;(1):12--28.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert A, Henseler J, Hollmann S. Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management. 2012;(2):75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management. 2012;(1):174--185.
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2012 | Journal Article | LibreCat-ID: 5494
Baum M, Gsell L, Kabst R. Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz. Die Betriebswirtschaft (ZfB). 2012;72(3):235-253.
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2012 | Journal Article | LibreCat-ID: 5496
Baum M, Kabst R. Die Wirkung von informellen und internetbasierten Rekrutierungskanälen auf den Rekrutierungserfolg: Eine empirische Analyse in kleinen und mittleren Unternehmen. Zeitschrift für Betriebswirtschaft (ZfB). 2012;3:117-142.
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2012 | Journal Article | LibreCat-ID: 5497
Maekelburger B, Schwens C, Kabst R. Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards. Journal of International Business Studies (JIBS). 2012;42(5):458-476.
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2012 | Journal Article | LibreCat-ID: 5498
Eberz LM, Baum M, Kabst R. Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess. Zeitschrift für Personalforschung (ZfP). 2012;26(1):5-29.
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2012 | Journal Article | LibreCat-ID: 5508
Wehner MC, Kabst R, Meifert M, Cunz LM. Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm? Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(9):913-933.
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2012 | Journal Article | LibreCat-ID: 5510
Strohmeier S, Kabst R. Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis. International Journal of Business Information Systems (IJBIS). 2012;9(3):328-342.
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2012 | Journal Article | LibreCat-ID: 5512
Frese M, Bausch A, Schmidt P, Rauch A, Kabst R. Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice. Foundations and Trends in Entrepreneurship . 2012;8(1):1-62.
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2012 | Journal Article | LibreCat-ID: 5515
Wehner MC, Giardini A, Kabst R. Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study. Human Resource Management. 2012;51(4):601-623.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche J, Schwens C, Kabst R. Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. . Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(3):143-165.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor R, Schwens C, Kabst R, Hornung F. Internationaler Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift für Betriebswirtschaft (ZfB). 2012;82(5):539-583.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz H, Isidor R, Bäuerle N. Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research Methods. 2012;6(1):61-75.
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2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Academic Conference, Chicago, IL. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Eggert A, Münkhoff E, Thiesbrummel C. Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). In: 2012 AMA Winter Academic Conference, St. Petersburg, FL. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2012.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings. ; 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich N, Schumann JH, Wangenheim F v, Holzmüller HH. Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft. 2011;81(9):977-1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner MC, Kabst R, Kötter PM. Ausgewogener Prozess. Vol 63(4).; 2011:22-24.
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2011 | Misc | LibreCat-ID: 6106
Wehner MC, Kabst R. Bewerber Wertschätzen. Vol 63(6).; 2011:22-24.
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2011 | Misc | LibreCat-ID: 6107
Kabst R, Meifert M, Wehner MC. Eine Vergessene Disziplin. Vol 4.; 2011:38-40.
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2011 | Misc | LibreCat-ID: 6108
Kabst R. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol 3.; 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger B, Schwens C, Kabst R. SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics. In: Verbeke A, Tavares-Lehmann AT, Van Tulder R, eds. Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6). 6th ed. Emerald Group Publishing Ltd.; 2011:21-49.
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2011 | Conference Paper | LibreCat-ID: 6282
Isidor R, Steinmetz H, Kabst R. Beschäftigungsformen und OCB: der moderierende Einfluss von Arbeitszufriedenheit. In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6289
Schneid M, Isidor R, Steinmetz H, Kabst R, Weber H. Der Einfluss bio-demographischer und aufgabenorientierter Diversität auf die Leistung von Teams: Eine Metaanalyse. In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6292
Schneid M, Isidor R, Steinmetz H, Kabst R, Diehl A. Age diversity and team outcomes: A quantitative review. . In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6294
Baum M, Schaefer M, Kabst R. Advertisement-Image congruity in the recruitment context. In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6295
Wehner MC, Giardini A, Kabst R. Applicant reactions to outsourcing of the recruitment: Does corporate image compensate for negative applicant reactions? In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6296
Wehner MC, Kabst R, Meifert M, Cunz LM. Der Personalverantwortliche als „Strategic Architect“: Persönliche Einstellung oder subjektive Norm? In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6297
Deutscher F, Schwens C, Zapkau FB, Kabst R. Die komplementäre Wirkung von unternehmerischer Orientierung, Marktorientierung und Lernorientierung auf den Unternehmenserfolg junger Technologieunternehmen. In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6302
Zapkau FB, Schwens C, Steinmetz H, Kabst R. Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An empirical Analysis based on the Theory of Planned Behavior. In: ; 2011.
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2011 | Conference Paper | LibreCat-ID: 6304
Maekelburger B, Zapkau FB, Kabst R. The influence of entrepreneurial traits on the strategic orientation and new product success in high-technology firms. In: ; 2011.
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2011 | Misc | LibreCat-ID: 6389
Kabst R, Wehner MC. Methodology of the Cranet Survey - International Executive Report 2011, Cranfield.; 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld I, Helm S, Eggert A. Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty. Journal of Service Research. 2011;(1):93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;(5):661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert A, Serdaroglu M. Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach. Journal of Marketing Theory and Practice. 2011;(2):169--186.
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2011 | Journal Article | LibreCat-ID: 4881
Fahr R, Irlenbusch B. Who follows the crowd—Groups or individuals? Journal of Economic Behavior \& Organization. 2011;(1):200--209.
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2011 | Journal Article | LibreCat-ID: 4882
Fahr R. Job design and job satisfaction—empirical evidence for Germany? management revue. 2011:28--46.
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2011 | Working Paper | LibreCat-ID: 4918
Hinerasky C, Fahr R. When the Early Bird Catches the Worm: The Impact of Training in Retail.; 2011.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens B, Eggert A. Key Account Management. In: Handbuch Vertriebsmanagement. ; 2011.
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2011 | Journal Article | LibreCat-ID: 4972
Alewell D, Hauff S, Weiland K, Thommes K. HRM and the use of personnel services: an empirical analysis of German firms. International journal of manpower. 2011;(4):394--409.
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2011 | Journal Article | LibreCat-ID: 4973
Braun I, Pull K, Alewell D, Störmer S, Thommes K. HR outsourcing and service quality: theoretical framework and empirical evidence. Personnel Review. 2011;40(3):364--382.
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2011 | Journal Article | LibreCat-ID: 5520
Haun S, Steinmetz H, Dormann C. Objective work-nonwork conflict: From incompatible demands to decreased work role performance. . Journal of Vocational Behavior. 2011;79(2):578-587.
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2011 | Journal Article | LibreCat-ID: 5523
Steinmetz H, Park YK, Kabst R. A Need-Based Approach to Organizational Commitment and Job Involvement: Cross-Cultural Evidence from Germany and South Korea. Journal of Managerial Psychology. 2011;26(7):623-644.
LibreCat
2011 | Journal Article | LibreCat-ID: 5524
Baum M, Schwens C, Kabst R. A Typology of International New Ventures: Empirical Evidence from High Technology Industries. Journal of Small Business Management (JSBM). 2011;49(3):305-330.
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2011 | Journal Article | LibreCat-ID: 5525
Chae B, Prince JB, Katz J, Kabst R. An Exploratory Cross-National Study of Information Sharing and Human Resource Information Systems. . Journal of Global Information Management. 2011;19(4):18-44.
LibreCat
2011 | Journal Article | LibreCat-ID: 5526
Baum M, Kabst R. Arbeitgebermarkenaufbau durch informelle Hochschul-Personalmarketingmaßnahmen: Eine empirische Analyse im deutschen Mittelstand. Zeitschrift für Betriebswirtschaft (ZfB). 2011;81(3):327-349.
LibreCat
2011 | Journal Article | LibreCat-ID: 5527
Steinmetz H, Schwens C, Wehner MC, Kabst R. Conceptual and Methodological Issues in Comparative HRM Research: The Cranet Project. Human Resource Management Review (HRMR). 2011;21(1):16-26.
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2011 | Journal Article | LibreCat-ID: 5528
Schwens C, Kabst R. Entry Learning, Age at Internationalization, and Foreign Venture Performance of Young Technology Firms. Schmalenbach Business Review (sbr) . 2011;63(7):308-330.
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2011 | Journal Article | LibreCat-ID: 5529
Prince JB, Katz J, Kabst R. High involvement information sharing practices: An international perspective. International Journal of Human Resource Management. 2011;22(12):2485-2506.
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2011 | Journal Article | LibreCat-ID: 5546
Isidor R, Schwens C, Kabst R. Human Resource Management and Early Internationalization: Is there a Leap-Frogging in International Staffing? . International Journal of Human Resource Management (IJHRM). 2011;22(10):2167-2184.
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2011 | Journal Article | LibreCat-ID: 5548
Schwens C, Isidor R, Bierwerth M, Kabst R. International Entrepreneurship: A Meta-Analysis. Best Paper Proceedings of the 2011 Academy of Management. 2011.
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2011 | Journal Article | LibreCat-ID: 5549
Schwens C, Kabst R. Internationalization of young technology firms: A complementary perspective on antecedents of foreign market familiarity. . International Business Review (IBR). 2011;20:60-74.
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2011 | Journal Article | LibreCat-ID: 5553
Steinmetz H, Davidov E, Schmidt P. Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. Methodological Innovation. 2011;6(1):95-110.
LibreCat
2011 | Report | LibreCat-ID: 668
Kaimann D. “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms. Universität Paderborn; 2011.
LibreCat
| Files available
2011 | Conference Paper | LibreCat-ID: 46702
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). In: 2011 AMA Winter Academic Conference, Austin, TX. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46701
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 46700
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 46641
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007
LibreCat
| DOI
2011 | Journal Article | LibreCat-ID: 4938
Schneider M, Rütten K-G. Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. Personal. 2011;(2):6--8.
LibreCat
2011 | Journal Article | LibreCat-ID: 4916
Warneke D, Schneider M. Expatriate compensation packages: what do employees prefer? Cross Cultural Management: An International Journal. 2011;(2):236--256.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45752
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 45753
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld I, Woisetschläger D, Eggert A. Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral Reward Programs: A Means for Service Recovery? In: Proceedings of the 18th International Colloquium in Relationship Marketing. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld I, Helm S, Eggert A, Tax S. Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In: Proceedings of the 2nd ISBM Workshop at Harvard Business School. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
Frick B, Eggert A, Hogreve J. Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In: Proceedings of the 39th EMAC Conference. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation. ; 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference. ; 2010.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 5720
Ackermann S, Wünderlich N, Wangenheim F v., eds. Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand; 2010.
LibreCat
2010 | Misc | LibreCat-ID: 6110
Kabst R, Kötter PM, Meifert M, Wehner MC. HR Business Partner Gesucht. Vol 3.; 2010:6-9.
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