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704 Publications
2021 | Journal Article | LibreCat-ID: 24456 | 
Rohlfing KJ, Cimiano P, Scharlau I, et al. Explanation as a Social Practice: Toward a Conceptual Framework for the Social Design of AI Systems. IEEE Transactions on Cognitive and Developmental Systems. 2021;13(3):717-728. doi:10.1109/tcds.2020.3044366
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| DOI
2021 | Journal Article | LibreCat-ID: 45724
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer Inertia Marketing. Journal of the Academy of Marketing Science. 2021;49(2):350-373. doi:http://dx.doi.org/10.1007/s11747-020-00744-0
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| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1
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| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff L, Palmatier RW. Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal. 2021;29(2):111-117. doi:https://doi.org/10.1016/j.ausmj.2020.07.003
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| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff L, Zondag MM. Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
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| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst B, Steinhoff L, Eggert A, Giesler M. Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. In: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. ; 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 17860
Beverungen D, Kundisch D, Wünderlich N. Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. Journal of Service Management. 2021;32(4):507-532. doi:10.1108/JOSM-03-2020-0066
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| DOI
2020 | Conference Paper | LibreCat-ID: 24373
Krebs B. Antecedents and Performance Consequences of High-Potential Scheme Use. In: Academy of Management Proceedings. Vol 1. ; 2020.
LibreCat
2020 | Journal Article | LibreCat-ID: 21126
Pekkarinen S, Hennala L, Tuisku O, et al. Care robots in society: Knowledge and orientation needs. Gerontechnology. 2020. doi:10.4017/gt.2020.19.s.69664
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| DOI
2020 | Journal Article | LibreCat-ID: 21127
Johansson-Pajala R-M, Thommes K, Hoppe JA, et al. The need for care robot orientation in elder care services. Gerontechnology. 2020. doi:10.4017/gt.2020.19.s.69574
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 21287
Kaimann D. Behind the Review Curtain: Decomposition of Online Consumer Ratings in Peer-to-Peer Markets. Sustainability. 2020;12(15). doi:10.3390/su12156185
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| DOI
2020 | Journal Article | LibreCat-ID: 17361
Johansson-Pajala R-M, Thommes K, Hoppe JA, et al. Care Robot Orientation: What, Who and How? Potential Users` Perceptions. International Journal of Social Robotics. 2020:1-15. doi:10.1007/s12369-020-00619-y
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| DOI
2020 | Journal Article | LibreCat-ID: 17366
Hoppe JA, Johansson-Pajala R-M, Gustafsson C, et al. Technologieorientierung zu Assistenzrobotik – Welche Akzeptanz besteht bei der Einführung von Assistenzrobotik für die Pflege älterer Menschen? Industrie 40 Management. 2.
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2020 | Book Chapter | LibreCat-ID: 17367 |
Hoppe JA, Johansson-Pajala R-M, Gustafsson C, et al. Assistive robots in care: Expectations and perceptions of older people. In: Haltaufderheide J, Hovemann J, Vollmann J, eds. Aging between Participation and Simulation - Ethical Dimensions of Socially Assistive Technologies in Elderly Care . Berlin / Boston: De Gruyter; 2020:139-156. doi:10.1515/9783110677485-009
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2020 | Journal Article | LibreCat-ID: 20882
Hoffmann C, Thommes K. Can digital feedback increase employee performance and energy efficiency in firms? Evidence from a field experiment. Journal of Economic Behavior & Organization. 2020:49-65. doi:10.1016/j.jebo.2020.09.034
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| DOI
2020 | Journal Article | LibreCat-ID: 20883
Grund C, Harbring C, Thommes K, Tilkes KR. Decisions on Extending Group Membership—Evidence from a Public Good Experiment. Games. 2020. doi:10.3390/g11040061
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| DOI
2020 | Journal Article | LibreCat-ID: 4627
Kaimann D. Ancillary market signaling: A two-stage model of economic reputation on ancillary market success. Applied Economics Letters. 2020;27(16):1366-1370. doi:10.1080/13504851.2019.1683136
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2020 | Conference Paper | LibreCat-ID: 16116
Purrmann M, Wünderlich N. How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust. In: Proceedings of the 2020 AMA Winter Academic Conference. ; 2020.
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2020 | Journal Article | LibreCat-ID: 21128
Thommes K, Johansson-Pajala R-M, Gustaffson C, et al. Trust development in care robots by opinion leader in the society. Gerontechnology. Published online 2020. doi:10.4017/gt.2020.19.s.70024.4
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| DOI
2020 | Journal Article | LibreCat-ID: 17854
Goldbach C, Hoffmann C, Hoppe JA, Pitz T, Thommes K. The fast and the furious—An experimental investigation of the pace of life and risky speed choice in traffic. PloS ONE. 2020;15(7). doi:https://doi.org/10.1371/journal.pone.0236589
LibreCat
| DOI
2020 | Journal Article | LibreCat-ID: 17857
Pekkarinen S, Hennala L, Tuisku O, et al. Embedding care robots into society and practice: Socio-technical considerations. Futures. 2020;122. doi:https://doi.org/10.1016/j.futures.2020.102593
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| DOI
2020 | Journal Article | LibreCat-ID: 17862
Schlangenotto D, Schnedler W, Vadovic R. Against All Odds: Tentative Steps Toward Efficient Information Sharing in Groups. Games. 2020;11(3):1--24.
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2020 | Journal Article | LibreCat-ID: 18236
Schnedler W, Stephan NL. Revisiting a Remedy Against Chains of Unkindness. Schmalenbach Business Review. Published online 2020:347-364. doi:10.1007/s41464-020-00090-2
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 46689
Garnefeld I, Krah T, Böhm E, Gremler DD. Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award). In: 2020 AMA Winter Academic Conference, San Diego, CA. ; 2020.
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2020 | Conference Paper | LibreCat-ID: 46690
Eggert A, Böhm E, Akalan R, Gebauer H. Manufacturers’ service growth through mergers and acquisitions – An event study. In: 2020 AMA Winter Academic Conference, San Diego, CA. ; 2020.
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2020 | Journal Article | LibreCat-ID: 46636
Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling. Journal of Personal Selling and Sales Management. 2020;40(3):180-197. doi:10.1080/08853134.2020.1778484
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| DOI
2020 | Book Chapter | LibreCat-ID: 42780
Schneider M. Gier und andere Tugenden: Widersprüchliche Bewertungen der Marktwirtschaft in Oliver Stones Wall Street. In: Becker K, ed. Erzähltes Geld Finanzmärkte und Krisen in Literatur, Film und Medien. ; 2020:243-254.
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2020 | Book Chapter | LibreCat-ID: 18905
Schneider M. Urbane Arbeitsparadiese gestern und heute. In: Öhlschläger C, ed. Urbane Kulturen und Räume Intermedial. ; 2020:209-221.
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2020 | Book Chapter | LibreCat-ID: 20295
Schneider M, Eisele S. Personalwirtschaft. In: Handbuch Gestaltung Digitaler Und Vernetzter Arbeitswelten. Springer; 2020:303-322.
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2020 | Conference Paper | LibreCat-ID: 24330
Knorr K, Auer TF, Thommes K. Is Corruption Imprinted? A Study on Preconditions of Corruption in Post-Communist Countries. In: Academy of Management Proceedings. Vol 2020. ; 2020. doi:10.5465/AMBPP.2020.16489.abstract
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| DOI
2020 | Journal Article | LibreCat-ID: 21369
Protte M, Fahr R, Quevedo DE. Behavioral Economics for Human-in-the-loop Control Systems Design: Overconfidence and the hot hand fallacy. IEEE Control Systems Magazine. 2020;40(6):57-76. doi:10.1109/MCS.2020.3019723
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2020 | Book | LibreCat-ID: 21566
Schneider M, Sadowski D, Frick B, Warning S. Personalökonomie und Personalpolitik: Grundlagen einer evidenzbasierten Praxis. Schäffer-Poeschel; 2020.
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2020 | Journal Article | LibreCat-ID: 18426
Schneider M. Gier und andere Tugenden: Widersprüchliche Bewertungen der Marktwirtschaft ain Oliver Stones “Wall Street” . Erzähltes Geld: Finanzmärkte und Krisen in Literatur, Film und Medien. Published online 2020:243.
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2020 | Journal Article | LibreCat-ID: 34861
Meier H, Auer TF, Sennefelder L. Der Einfluss von gesundheitsförderlichen Maßnahmen auf die Kommunikationsstrukturen: Nutzen für die Arbeitsproduktivität? Journal Gesundheitsförderung für Akteurinnen und Akteure aus Politik, Wissenschaft und Praxis. 2020;(1):58-61.
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2020 | Journal Article | LibreCat-ID: 25806 |
Lübbecke S, Schnedler W. Don’t patronize me! An experiment on preferences for authorship. Journal of Economics & Management Strategy. Published online 2020:420-438. doi:10.1111/jems.12347
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2020 | Journal Article | LibreCat-ID: 45726
Martin KD, Kim JJ, Palmatier RW, et al. Data Privacy in Retail. Journal of Retailing. 2020;96(4):474-489. doi:https://doi.org/10.1016/j.jretai.2020.08.003
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| DOI
2020 | Journal Article | LibreCat-ID: 45727
Payne A, Steinhoff L, Frow P, Eggert A. Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation. Industrial Marketing Management. 2020;87:244-255. doi:https://doi.org/10.1016/j.indmarman.2020.02.015
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| DOI
2020 | Journal Article | LibreCat-ID: 45728
Eggert A, Frow P, Payne A, Steinhoff L. Understanding and Managing Customer Value Propositions: Introduction to the Special Issue. Industrial Marketing Management. 2020;87:242-243. doi:http://dx.doi.org/10.1016/j.indmarman.2020.01.007
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| DOI
2020 | Conference Paper | LibreCat-ID: 45742
Reimer T, Steinhoff L, Leyer M. “Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing. In: 2020 Winter AMA Conference Proceedings, San Diego. ; 2020.
LibreCat
2019 | Journal Article | LibreCat-ID: 1139
Kaimann D, Hoyer B. Price competition and the Bertrand model: The paradox of the German mobile discount market. Applied Economics Letters. 2019;26(1):54-57. doi:10.1080/13504851.2018.1436141
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2019 | Journal Article | LibreCat-ID: 80
Endres AE, Recker S, Mir Djawadi B, Hoyer B. Network Formation and Disruption - An Experiment: Are equilibrium networks too complex? Journal of Economic Behavior and Organization . 2019;157:708-734. doi:10.1016/j.jebo.2018.11.004
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2019 | Conference Paper | LibreCat-ID: 15532
Purrmann M, Wünderlich N. Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms. In: Proceedings of the 2019 Frontiers in Service Conference. ; 2019.
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2019 | Journal Article | LibreCat-ID: 15268
Szierbowski-Seibel K, Wach BA, Kabst R. The Collaboration of Human Resource Management and Line Management–An International Comparison. Organization Management Journal. 2019:262-277. doi:10.1080/15416518.2019.1679076
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| DOI
2019 | Journal Article | LibreCat-ID: 15269
Prince NR, Kabst R. Impact of national culture on organizations’ use of selection practices. Employee Relations: The International Journal. 2019:1145-1161. doi:10.1108/er-10-2018-0284
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| DOI
2019 | Journal Article | LibreCat-ID: 13149
Wünderlich NV, Hogreve J, Chowdhury IN, et al. Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research. 2019. doi:10.1016/j.jbusres.2019.07.027
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 13454
Eggert A, Kleinaltenkamp M, Kashyap V. Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management. 2019;79:13--20.
LibreCat
2019 | Journal Article | LibreCat-ID: 13455
Garnefeld I, Eggert A, Husemann-Kopetzky M, Boehm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595--616.
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2019 | Conference Paper | LibreCat-ID: 13456
Eggert A, Boehm E, Akalan R, Gebauer H. Service Growth by Acquisition – An Event Study. 2019.
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2019 | Journal Article | LibreCat-ID: 13457
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019.
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2019 | Conference Paper | LibreCat-ID: 8538
Johansson-Pajala R-M, Thommes K, Hoppe JA, et al. Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots. In: Zhou J, Salvendy G, eds. HCII 2019. Vol 11592. Lecture Notes in Computer Science. Springer; 2019:212-227. doi:10.1007/978-3-030-22012-9_16
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| DOI
2019 | Conference Paper | LibreCat-ID: 46675
Eggert A, Böhm E, Akalan R, Gebauer H. Service growth by acquisition – An event study. In: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin. ; 2019.
LibreCat
2019 | Journal Article | LibreCat-ID: 41339
Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
LibreCat
| DOI
2019 | Book Chapter | LibreCat-ID: 18906
Schneider M. Personalwirtschaft. In: Maier GW, Engels G, Steffen E, eds. Handbuch Gestaltung digitaler und vernetzter Arbeitswelten. Springer; 2019:303-322.
LibreCat
2019 | Dissertation | LibreCat-ID: 49216
Radermacher K. Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek; 2019.
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2019 | Journal Article | LibreCat-ID: 13246
Schneider M, Iseke A, Pull K. The gender pay gap in European executive boards: the role of executives’ pathway into the board. The International Journal of Human Resource Management. Published online 2019:1-23. doi:10.1080/09585192.2019.1620307
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2019 | Journal Article | LibreCat-ID: 13244
Schneider MR, Iseke A, Pull K. The gender pay gap in European executive boards: the role of executives’ pathway into the board. The International Journal of Human Resource Management. Published online 2019:1-23. doi:10.1080/09585192.2019.1620307
LibreCat
| DOI
2019 | Journal Article | LibreCat-ID: 45729
Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
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| DOI
2019 | Book | LibreCat-ID: 45718
Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age. Routledge Taylor & Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
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| DOI
2019 | Journal Article | LibreCat-ID: 45730
Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
LibreCat
| DOI
2019 | Conference Paper | LibreCat-ID: 45743
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
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2018 | Mastersthesis | LibreCat-ID: 3313
Maurer A. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3314
Michels LJ. The Segmentation of Video-On-Demand Consumers. Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3315
Walter M. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn; 2018.
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2018 | Mastersthesis | LibreCat-ID: 3316
Korn H. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn; 2018.
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2018 | Journal Article | LibreCat-ID: 3516
Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships in the context of services for animal companions. Journal of Business Research. 2018;(85):295--303.
LibreCat
2018 | Journal Article | LibreCat-ID: 5772
Fanasch P, Frick B. What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics. 2018:1-27. doi:10.1017/jwe.2018.28
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2018 | Conference Paper | LibreCat-ID: 6199
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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2018 | Journal Article | LibreCat-ID: 4833
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research. 2018;(2):22--35.
LibreCat
2018 | Journal Article | LibreCat-ID: 4834
Eggert A, Ulaga W, Frow P, Payne A. Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management. 2018:80--90.
LibreCat
2018 | Conference Paper | LibreCat-ID: 4952
Purrmann M, Wünderlich N. Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers. In: Proceedings of the 2018 Frontiers in Service Conference.
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2018 | Journal Article | LibreCat-ID: 4965
Grund C, Harbring C, Thommes K. Group (Re-) formation in public good games: The tale of the bad apple? Journal of Economic Behavior \& Organization. 2018:306--319.
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2018 | Journal Article | LibreCat-ID: 4990
Thommes K, Akkerman A. Clean up your network: how a strike changed the social networks of a working team. Team Performance Management: An International Journal. 2018;(1/2):43--63.
LibreCat
2018 | Journal Article | LibreCat-ID: 8537
Oertel S, Thommes K. History as a source of organizational identity creation. Organization Studies. 2018;39(12):1709-1731. doi:10.1177/0170840618800112
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| DOI
2018 | Journal Article | LibreCat-ID: 5001
Garnefeld I, Boehm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133--1147.
LibreCat
2018 | Journal Article | LibreCat-ID: 5434 |
Li C, Dau LA, Kabst R. The more the merrier? Immigrant share and entrepreneurial activities. . Entrepreneurship Theory and Practice . 2018.
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2018 | Journal Article | LibreCat-ID: 5435 |
Li C, Brodbeck FC, Shenkar O, Ponzi LJ, Fischer J. Embracing the foreign: Cultural attractiveness and international strategy. Strategic Management Journal. 2018.
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2018 | Journal Article | LibreCat-ID: 5439
Schneid M, Isidor R, Steinmetz H, Kabst R. Age Diversity and team outcomes: A quantitative review. . Journal of Managerial Psychology. 2018.
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2018 | Journal Article | LibreCat-ID: 5441
Isidor R, Schwens C, Hornung F, Kabst R. The Impact of Structural and Attitudinal Antecedents on the Instability of International Joint Ventures: The Mediating Role of Asymmetrical Changes in Commitment. International Business Review (IBR). 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 5448
Klonek F, Isidor R, Kauffeld S. Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change. . Journal of Change Management. 2018.
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2018 | Journal Article | LibreCat-ID: 5450
Schneid M, Isidor R, Schwens C, Kabst R, Weber I. Der Einfluss bio-demographischer und fachlicher Diversität auf die Leistung von Teams: Eine Metaanalyse. Die Betriebswirtschaft. 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5480
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 5481
Salonen A, Terho H, Boehm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? 2018.
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2018 | Journal Article | LibreCat-ID: 1063
Stroh-Maraun N, Kaimann D, Cox J. More than skills: A novel matching proposal for multiplayer video games. Entertainment Computing. 2018;25:26-36. doi:10.1016/j.entcom.2017.12.002
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2018 | Journal Article | LibreCat-ID: 1173
Kaimann D, Stroh-Maraun N, Cox J. A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption. Journal of Consumer Behaviour. 2018;17(3):290-301. doi:10.1002/cb.1711
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2018 | Book Chapter | LibreCat-ID: 15270
Weber HI, Vogt S, Eberz-Weber L-M, et al. Participatory Budgeting: Findings From Germany. In: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications. ; 2018. doi:10.4018/978-1-5225-7669-3.ch054
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| DOI
2018 | Journal Article | LibreCat-ID: 1031
Kaimann D, Stroh-Maraun N, Cox J. Variety in the video game industry: An empirical study of the Wundt curve. Managerial and Decision Economics. 2018;39(3):354-362. doi:10.1002/mde.2909
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2018 | Conference Paper | LibreCat-ID: 46678
Henkelmann S, Böhm E, Cramer C, Eggert A. The bright and dark side of service quality signals: A contingency perspective. In: 2018 AMA Winter Academic Conference, New Orleans, FL. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46677
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. How to transform a product-focused salesforce to solution sales? In: 47rd EMAC Annual Conference, Glasgow, UK. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 46676
Salonen A, Terho H, Böhm E, Rajala R, Virtanen A. Engaging a product-oriented salesforce in solution sales. In: ISBM 2018 Academic Conference, Cambridge, MA. ; 2018.
LibreCat
2018 | Journal Article | LibreCat-ID: 41340
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
LibreCat
| DOI
2018 | Book Chapter | LibreCat-ID: 4946
Eisele S, Schneider M. Personalwirtschaft. In: Engels G, Maier G, Steffen E, eds. Handbuch Gestaltung digitaler und vernetzter Arbeitswelten. ; 2018:1-20.
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| Files available
2018 | Book Chapter | LibreCat-ID: 4928
Schneider M. Digitalization of Production, Human Capital, and Organizational Capital. In: Harteis C, ed. The Impact of Digitalization in the Workplace. ; 2018:39--52. doi:https://doi.org/10.1007/978-3-319-63257-5_4
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| DOI
2018 | Journal Article | LibreCat-ID: 45731
Steinhoff L, Witte C, Eggert A. Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research. 2018;2(2):22-35. doi:http://dx.doi.org/10.15358/2511-8676-2018-2-22
LibreCat
| DOI
2018 | Conference Paper | LibreCat-ID: 45745
Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2018 | Conference Paper | LibreCat-ID: 45744
Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? In: 2018 Winter AMA Conference Proceedings, New Orleans. ; 2018.
LibreCat
2017 | Journal Article | LibreCat-ID: 24378
Krebs B, Wehner M, Kabst R. Wer hat hier das Sagen? Personalmagazin. 2017;2:20-23.
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2017 | Journal Article | LibreCat-ID: 24379
Krebs B, Wehner M, Kabst R. Nordeuropa hat´s nicht nötig. Personalmagazin. 2017;2:24-25.
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2017 | Journal Article | LibreCat-ID: 24380
Rauterberg H, Krebs B. Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. Personalführung. 2017;5:28-33.
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2017 | Journal Article | LibreCat-ID: 3307
Frick B, Kaimann D. The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters. 2017;24(17):1237-1240. doi:10.1080/13504851.2016.1270399
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