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131 Publications
2011 | Conference Paper | LibreCat-ID: 7804
Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
E. Münkhoff, I. Garnefeld, A. Bruns, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
2011 | Conference Paper | LibreCat-ID: 7805
Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7806
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
2011 | Conference Paper | LibreCat-ID: 7807
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
2011 | Journal Article | LibreCat-ID: 4855
Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty
I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
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I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
2011 | Journal Article | LibreCat-ID: 4856
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Industrial Marketing Management (2011) 661--670.
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A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Industrial Marketing Management (2011) 661--670.
2011 | Journal Article | LibreCat-ID: 4857
Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach
A. Eggert, M. Serdaroglu, Journal of Marketing Theory and Practice (2011) 169--186.
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A. Eggert, M. Serdaroglu, Journal of Marketing Theory and Practice (2011) 169--186.
2011 | Book Chapter | LibreCat-ID: 4945
Key Account Management
B. Ivens, A. Eggert, in: Handbuch Vertriebsmanagement, 2011.
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B. Ivens, A. Eggert, in: Handbuch Vertriebsmanagement, 2011.
2010 | Conference Paper | LibreCat-ID: 7808
Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7809
Referral Reward Programs: A Means for Service Recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7846
Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
2010 | Conference Paper | LibreCat-ID: 7853
Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
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B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7854
Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
2010 | Conference Paper | LibreCat-ID: 7855
Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
2010 | Journal Article | LibreCat-ID: 4858
Managing customer share in key supplier relationships
A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
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A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
2010 | Journal Article | LibreCat-ID: 4859
Creating and appropriating value in collaborative relationships
S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010) 840--848.
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S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010) 840--848.
2010 | Book Chapter | LibreCat-ID: 4960
Kundenbindung auf Basis des Relationship Value
A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.
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| DOI
A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.
2009 | Conference Paper | LibreCat-ID: 7857
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
2009 | Conference Paper | LibreCat-ID: 7866
Can Successful Customer Acquisition Hurt the Existing Customer Base?
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
LibreCat
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
2009 | Conference Paper | LibreCat-ID: 7867
Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
2009 | Conference Paper | LibreCat-ID: 7868
Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
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A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
2009 | Conference Paper | LibreCat-ID: 7869
Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
2009 | Conference Paper | LibreCat-ID: 7870
Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
2009 | Conference Paper | LibreCat-ID: 7871
Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
2009 | Journal Article | LibreCat-ID: 4860
Benchmarking the impact of customer share in key-supplier relationships
A. Eggert, W. Ulaga, S. Hollmann, Journal of Business & Industrial Marketing (2009) 154--160.
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A. Eggert, W. Ulaga, S. Hollmann, Journal of Business & Industrial Marketing (2009) 154--160.
2009 | Book Chapter | LibreCat-ID: 4961
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
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| DOI
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
2009 | Book Chapter | LibreCat-ID: 7441
Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS
S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
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S. Helm, A. Eggert, I. Garnefeld, in: V. Esposito Vinzi, W. Chin, J. Henseler, H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications, Springer, Berlin, 2009, pp. 515–534.
2008 | Journal Article | LibreCat-ID: 4861
Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern
M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung (2008) 48--70.
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M.H. Gouthier, A. Eggert, F. Nogly, Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung (2008) 48--70.
2008 | Book Chapter | LibreCat-ID: 4962
Linking Customer Value to Customer Share in Business Relationships.
W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.
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W. Ulaga, A. Eggert, in: F. Golfetto, M. Gibbert (Eds.), Woodside, 2008.
2008 | Book Chapter | LibreCat-ID: 7443
Linking Customer Value to Customer Share in Business Relationship
W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
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W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
2007 | Journal Article | LibreCat-ID: 4863
Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.
A. Eggert, S. Helm, I. Garnefeld, Marketing ZfP (2007) 233--246.
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A. Eggert, S. Helm, I. Garnefeld, Marketing ZfP (2007) 233--246.
2006 | Journal Article | LibreCat-ID: 4864
Value-based differentiation in business relationships: Gaining and sustaining key supplier status
W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
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W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
2006 | Journal Article | LibreCat-ID: 4868
Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships.
W. Ulaga, A. Eggert, European Journal of Marketing 40 (2006) 311–327.
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| DOI
W. Ulaga, A. Eggert, European Journal of Marketing 40 (2006) 311–327.
2006 | Journal Article | LibreCat-ID: 7432
Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2006) 20–27.
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A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2006) 20–27.
2005 | Journal Article | LibreCat-ID: 4869
Value creation in the relationship life cycle: A quasi-longitudinal analysis
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2005) 20–27.
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| DOI
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2005) 20–27.
2005 | Journal Article | LibreCat-ID: 4876
The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.
W. Ulaga, J.-L. Arrègle, A. Eggert, Finanza Marketing E Produzione (2005).
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W. Ulaga, J.-L. Arrègle, A. Eggert, Finanza Marketing E Produzione (2005).
2005 | Journal Article | LibreCat-ID: 4890
Relationship Value in Business Markets: The Construct and Its Dimensions
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
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| DOI
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
2005 | Book (Editor) | LibreCat-ID: 4924
Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.
F. Bliemel, A. Eggert, G. Fassott, eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
2005 | Book Chapter | LibreCat-ID: 7447
Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse
F. Bliemel, A. Eggert, G. Fassott, J. Henseler, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 9–16.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, J. Henseler, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 9–16.
2005 | Book Chapter | LibreCat-ID: 7456
Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen
G. Fassott, A. Eggert, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 31–47.
LibreCat
G. Fassott, A. Eggert, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 31–47.
2005 | Book Chapter | LibreCat-ID: 7458
Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen
A. Eggert, G. Fassott, S. Helm, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 101–116.
LibreCat
A. Eggert, G. Fassott, S. Helm, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 101–116.
2004 | Habilitation | LibreCat-ID: 4925
Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen.
A. Eggert, Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen., Kaiserslautern, 2004.
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A. Eggert, Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen., Kaiserslautern, 2004.
2004 | Journal Article | LibreCat-ID: 4927
The Evolution of Relationship Marketing and the International Colloquia
F. Bliemel, A. Eggert, G. Fassott, D. Ballantyne, Journal of Relationship Marketing 3 (2004) 1–5.
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| DOI
F. Bliemel, A. Eggert, G. Fassott, D. Ballantyne, Journal of Relationship Marketing 3 (2004) 1–5.
2003 | Journal Article | LibreCat-ID: 4895
Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships
L. Georges, A. Eggert, Journal of Business-to-Business Marketing 10 (2003) 1–22.
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| DOI
L. Georges, A. Eggert, Journal of Business-to-Business Marketing 10 (2003) 1–22.
2003 | Journal Article | LibreCat-ID: 4896
Exploring the impact of relationship transparency on business relationships: A Cross-Sectional Study Among Purchasing Managers in Germany
A. Eggert, S. Helm, Industrial Marketing Management 32 (2003) 101–108.
LibreCat
| DOI
A. Eggert, S. Helm, Industrial Marketing Management 32 (2003) 101–108.
2002 | Journal Article | LibreCat-ID: 4899
Der Einfluss elektronischer Medien auf Geschäftsbeziehungen: Eine empirische Studie am Beispiel des Electronic Banking
A. Eggert, Marketing ZFP 24 (2002) 195–206.
LibreCat
| DOI
A. Eggert, Marketing ZFP 24 (2002) 195–206.
2002 | Journal Article | LibreCat-ID: 4901
Customer perceived value: a substitute for satisfaction in business markets?
A. Eggert, W. Ulaga, Journal of Business & Industrial Marketing 17 (2002) 107–118.
LibreCat
| DOI
A. Eggert, W. Ulaga, Journal of Business & Industrial Marketing 17 (2002) 107–118.
2002 | Conference (Editor) | LibreCat-ID: 4931
Proceedings of the 10th International Colloquium in Relationship Marketing.
F. Bliemel, A. Eggert, G. Fassott, eds., Proceedings of the 10th International Colloquium in Relationship Marketing., 2002.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, eds., Proceedings of the 10th International Colloquium in Relationship Marketing., 2002.
2002 | Book (Editor) | LibreCat-ID: 4936
eCRM – Electronic Customer Relationship Manage¬ment: Management der Kundenbeziehungen im Internet-Zeitalter.
A. Eggert, G. Fassott, eds., ECRM – Electronic Customer Relationship Manage¬ment: Management Der Kundenbeziehungen Im Internet-Zeitalter., 2002.
LibreCat
A. Eggert, G. Fassott, eds., ECRM – Electronic Customer Relationship Manage¬ment: Management Der Kundenbeziehungen Im Internet-Zeitalter., 2002.