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544 Publications


2014 | Dissertation | LibreCat-ID: 352
The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments
F. Scheel, The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Journal Article | LibreCat-ID: 4850
Revenue and profit implications of industrial service strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Journal of Service Research (2014) 23--39.
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2014 | Journal Article | LibreCat-ID: 4970
The internal market and the consumer: what consumers actually choose
K. Thommes, M. Faure, K. Heine, Colum. J. Eur. L. (2014) 47.
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2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
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2014 | Journal Article | LibreCat-ID: 5461
Foreign Direct Investments and domestic employment of German SMEs: The moderating effect of owner-management.
F.B. Zapkau, C. Schwens, R. Kabst, Journal of Small Business Management (JSBM). 52 (2014) 451–476.
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2014 | Conference Paper | LibreCat-ID: 7727
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
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2014 | Working Paper | LibreCat-ID: 5036
Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment
R. Fahr, E.A. Janssen, C. Sureth-Sloane, Can Tax Rate Increases Foster Investment Under Entry and Exit Flexibility? - Insights from an Economic Experiment, 2014.
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2014 | Book Chapter | LibreCat-ID: 5164
Contagious conflict: spill-over effects of labor conflict between and within organizations
A. Akkerman, R. Torenvlied, A. Lehr, K. Thommes, in: Social Conflict within and between Groups, Psychology Press, 2014.
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2014 | Journal Article | LibreCat-ID: 4957
A matter of degree: the continuing training gap for women in Europe
C. Wozny, M. Schneider, Socio-Economic Review (2014) 353--379.
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2014 | Journal Article | LibreCat-ID: 4971
The dark side of solidarity: social norms and social relations in the aftermath of strikes
K. Thommes, A. Akkerman, R. Torenvlied, M. Born, Industrial Relations Journal (2014) 348--367.
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2014 | Journal Article | LibreCat-ID: 5462
Linking Transaction Cost and Social Exchange Theory to Explain Strategic Alliance Performance: A Meta-Analytic Structural Equation Model.
R. Isidor, H. Steinmetz, C. Schwens, R. Kabst, International Journal of Strategic Business Alliances. 3 (2014).
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2014 | Conference Paper | LibreCat-ID: 7728
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Journal Article | LibreCat-ID: 4958
Embracing complex causality with the QCA method: An invitation
M. Schneider, A. Eggert, Journal of Business Market Management (2014) 312--328.
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2014 | Report | LibreCat-ID: 4922
The Wage Effects of Social Norms-Evidence of Deviations from Peers' Body Mass in Europe
E. Janssen, R. Fahr, The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe, 2014.
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2014 | Journal Article | LibreCat-ID: 5444
The Role of prior Entrepreneurial Exposure in the Entrepreneurial Process: A Review and Future Research Implications.
F.B. Zapkau, C. Schwens, R. Kabst, Journal of Small Business Management. (2014).
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2014 | Journal Article | LibreCat-ID: 5463
Configurations of e-HRM - An Empirical Exploration.
S. Strohmeier, R. Kabst, Employee Relations. 36 (2014) 333–353.
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2014 | Journal Article | LibreCat-ID: 5778 LibreCat | Files available
 

2014 | Journal Article | LibreCat-ID: 7426
Embracing complex causality with the QCA method: An invitation
M. Schneider, A. Eggert, Journal of Business Market Management 7 (2014) 312–328.
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2014 | Conference Paper | LibreCat-ID: 7729
The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3538
Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 39th Annual Macromarketing Conference, 2014.
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2014 | Report | LibreCat-ID: 350
The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry
D. Kaimann, J. Cox, The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry, Universität Paderborn, 2014.
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2014 | Journal Article | LibreCat-ID: 444 LibreCat | Files available | DOI
 

2014 | Newspaper Article | LibreCat-ID: 5142
Vom Wollen und Können ethischen Entscheidens
R. Fahr, Theologie Und Glaube 104 (2014) 260–269.
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2014 | Book | LibreCat-ID: 5147
Verantwortungsvolles Handeln in Unternehmen. Die Rolle von kognitiven Verzerrungen und Selbsttäuschung bei ethischen Entscheidungen
R. Fahr, Verantwortungsvolles Handeln in Unternehmen. Die Rolle von Kognitiven Verzerrungen Und Selbsttäuschung Bei Ethischen Entscheidungen, Klaus von Stoch, Paderborn, 2014.
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2014 | Journal Article | LibreCat-ID: 4872 LibreCat
 

2014 | Conference Paper | LibreCat-ID: 7725
Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Interdependent Relationships Between and among Service Providers and Customer Collectives.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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2014 | Dissertation | LibreCat-ID: 440
Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions
D. Kaimann, Decision Making under Asymmetric Information in Markets for Experience Goods: Empirical Evidence of Signaling Effects on Consumer Perceptions, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Dissertation | LibreCat-ID: 419
Gender and ethnic discrimination in hiring : evidence from field experiments in the German labor market
A. Kolle, Gender and Ethnic Discrimination in Hiring : Evidence from Field Experiments in the German Labor Market, Universität Paderborn, 2014.
LibreCat | Files available
 

2014 | Book | LibreCat-ID: 5167
Die Rechte von Arbeitnehmervertretern in Ost- und Westeuropa - Einheitseuropa oder Zweiklassengesellschaft?
K. Thommes, P. Walgenbach, S. Oertel, Die Rechte von Arbeitnehmervertretern in Ost- Und Westeuropa - Einheitseuropa Oder Zweiklassengesellschaft?, Rainer Hampp-Verlag, 2014.
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2014 | Journal Article | LibreCat-ID: 5460
Social media and e-participation: Challenges of social media for managing public projects.
S. Vogt, B. Förster, R. Kabst, International Journal of Public Administration in the Digital Age. 1 (2014) 87–107.
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 7428
Differential effects of product and service innovations on the financial performance of industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, Journal of Business Market Management 7 (2014) 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, ed., Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
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2013 | Book Chapter | LibreCat-ID: 4944
"Gung Ho": Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm.
M. Schneider, in: R.O. Heiko Hoßfeld (Ed.), Macht und Employment Relations , 2013.
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2013 | Journal Article | LibreCat-ID: 5478 LibreCat
 

2013 | Conference Paper | LibreCat-ID: 6274 LibreCat
 

2013 | Book Chapter | LibreCat-ID: 6147
Unterstützung von Kommunalverwaltung bei Bürgerbeteiligung
P. Weber, R. Kabst, in: H. Hill (Ed.), Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, Nomos, Baden-Baden, 2013, pp. 145–152.
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2013 | Journal Article | LibreCat-ID: 7429
Primacy versus Recency Effects in Extended Service Encounters
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
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2013 | Conference Paper | LibreCat-ID: 7734
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Journal Article | LibreCat-ID: 480
The Impact of Individual and Collective Reputation on Wine Prices: Empirical Evidence from the Mosel Valley
B. Frick, R. Simmons, Journal of Business Economics 83 (2013) 101–119.
LibreCat | Files available | DOI
 

2013 | Journal Article | LibreCat-ID: 4851
Growing existing customers' revenue streams through customer referral programs
I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.
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2013 | Journal Article | LibreCat-ID: 5715
High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services.
N. Wünderlich, F.V. Wangenheim, M.J. Bitner, Journal of Service Research 16 (2013) 3–20.
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2013 | Book (Editor) | LibreCat-ID: 7437
Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse
E. Münkhoff, ed., Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse, Springer Gabler, Wiesbaden, 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Journal Article | LibreCat-ID: 3979
„Sekretärin des Vorstandes“ gesucht: Stellenanzeigen und die expressive Funktion des AGG
F. Bauhoff, M. Schneider, Industrielle Beziehungen/The German Journal of Industrial Relations (2013) 54--76.
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2013 | Conference Paper | LibreCat-ID: 4991
Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations
S. Oertel, K. Thommes, P. Walgenbach, in: Academy of Management Proceedings, 2013, p. 11642.
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2013 | Journal Article | LibreCat-ID: 4852
Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt
A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013) 64--73.
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2013 | Working Paper | LibreCat-ID: 4915
The impact of risk perception and risk attitudes on corrupt behavior: Evidence from a petty corruption experiment
B. Mir Djawadi, R. Fahr, The Impact of Risk Perception and Risk Attitudes on Corrupt Behavior: Evidence from a Petty Corruption Experiment, 2013.
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2013 | Conference Paper | LibreCat-ID: 6271 LibreCat
 

2013 | Journal Article | LibreCat-ID: 6101
Editorial: Internationales Personalmanagement: Den kulturellen Kontext gestalten
R. Kabst, M.C. Wehner, PERSONALquartely 65 (2013) 34–39.
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2013 | Conference Paper | LibreCat-ID: 7736
Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat
 

2013 | Conference Abstract | LibreCat-ID: 21133
Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations
S. Oertel, K. Thommes, P. Walgenbach, in: G. Atinc (Ed.), Academy of Management Annual Meeting Proceedings, 2013.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 4992
The after effects of strikes on team collaboration-experimental evidence
K. Thommes, A. Akkerman, J. Vyrastekova, in: Academy of Management Proceedings, 2013, p. 12251.
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2013 | Book | LibreCat-ID: 4911
Arbeitskräftebedarf bei hoher Arbeitslosigkeit: ein ökonomisches Zuwanderungskonzept für Deutschland
K.F. Zimmermann, T.K. Bauer, H. Bonin, R. Fahr, H. Hinte, Arbeitskräftebedarf Bei Hoher Arbeitslosigkeit: Ein Ökonomisches Zuwanderungskonzept Für Deutschland, 2013.
LibreCat
 

2013 | Journal Article | LibreCat-ID: 5464
International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization.
M. Baum, C. Schwens, R. Kabst, International Small Business Journal (ISBJ). 31 (2013) 534–560.
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2013 | Conference Paper | LibreCat-ID: 6272 LibreCat
 

2013 | Conference Paper | LibreCat-ID: 7732
Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Journal Article | LibreCat-ID: 4880
Individual determinants of work attendance: Evidence on the role of personality
S. St{\, R. Fahr, Applied Economics (2013) 2863--2875.
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2013 | Journal Article | LibreCat-ID: 5465
Conjoint implications on job preferences: The moderating role of involvement.
M. Baum, R. Kabst, International Journal of Human Resource Management (IJHRM). 24 (2013) 1393–1417.
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2013 | Journal Article | LibreCat-ID: 5484
Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.
I. Haus, H. Steinmetz, R. Isidor, R. Kabst, International Journal of Gender and Entrepreneurship (IJGE) 5 (2013) 130–156.
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2013 | Journal Article | LibreCat-ID: 5489
Analyzing observed composite differences across groups: Is partial measurement invariance enough?
H. Steinmetz, European Journal of Research Methods for the Behavioral and Social Sciences. 9 (2013) 1–12.
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2013 | Conference Paper | LibreCat-ID: 7733
Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7738
Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
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2012 | Journal Article | LibreCat-ID: 5497 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5512
Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice.
M. Frese, A. Bausch, P. Schmidt, A. Rauch, R. Kabst, Foundations and Trends in Entrepreneurship. 8 (2012) 1–62.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 6281
Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, in: University of Limerick, Ireland, 2012.
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2012 | Conference Paper | LibreCat-ID: 7739
The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7741
Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 6275 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5518
Internationaler Joint Venture Erfolg: Eine Meta-Analyse.
R. Isidor, C. Schwens, R. Kabst, F. Hornung, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 539–583.
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2012 | Book Chapter | LibreCat-ID: 6148
Determinants of Different Types of Born Globals.
M. Baum, C. Schwens, R. Kabst, in: M. Gabrielsson, M. Kirpalani (Eds.), Handbook of Research on Born Globals, Edward Elgar Publishing Ltd., Cheltenham Glos/Northampton, 2012, pp. 36–45.
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2012 | Journal Article | LibreCat-ID: 5498
Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess.
L.M. Eberz, M. Baum, R. Kabst, Zeitschrift Für Personalforschung (ZfP). 26 (2012) 5–29.
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2012 | Conference Paper | LibreCat-ID: 7742
Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
LibreCat
 

2012 | Journal Article | LibreCat-ID: 5494
Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz.
M. Baum, L. Gsell, R. Kabst, Die Betriebswirtschaft (ZfB). 72 (2012) 235–253.
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2012 | Journal Article | LibreCat-ID: 5519
Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.
H. Steinmetz, R. Isidor, N. Bäuerle, Survey Research Methods 6 (2012) 61–75.
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2012 | Book Chapter | LibreCat-ID: 6149
Die Messung von Joint-Venture Erfolg
R. Isidor, C. Schwens, R. Kabst, in: J. Zentes (Ed.), Markteintrittsstrategien - Dynamik Und Komplexität, 2012, pp. 193–205.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7743
Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
 

2012 | Journal Article | LibreCat-ID: 4853
Who owns the customer? Disentangling customer loyalty in indirect distribution channels
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
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2012 | Journal Article | LibreCat-ID: 6102
Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.
H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012) 34–39.
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2012 | Book | LibreCat-ID: 6138
Einführung in die Betriebswirtschaftslehre
W. Weber, R. Kabst, Einführung in Die Betriebswirtschaftslehre, 8th ed., Wiesbaden, 2012.
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2012 | Journal Article | LibreCat-ID: 5508
Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm?
M.C. Wehner, R. Kabst, M. Meifert, L.M. Cunz, Zeitschrift Für Betriebswirtschaft (ZfB). 82 (2012) 913–933.
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2012 | Journal Article | LibreCat-ID: 5510
Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.
S. Strohmeier, R. Kabst, International Journal of Business Information Systems (IJBIS). 9 (2012) 328–342.
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2012 | Journal Article | LibreCat-ID: 5717
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.
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2012 | Conference Paper | LibreCat-ID: 6277 LibreCat
 

2012 | Journal Article | LibreCat-ID: 5515
Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.
M.C. Wehner, A. Giardini, R. Kabst, Human Resource Management. 51 (2012) 601–623.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7744
Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
 

2012 | Journal Article | LibreCat-ID: 4835
The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle
B. Frick, M.Á.M. Ocaña, P.G. Martinez, M. Schneider, Estudios de Economia Aplicada (2012) 12--28.
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2012 | Journal Article | LibreCat-ID: 4854
‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
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2012 | Journal Article | LibreCat-ID: 5718
Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.
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2012 | Journal Article | LibreCat-ID: 5516 LibreCat
 

2012 | Journal Article | LibreCat-ID: 6103
Editorial: Employer Branding: Strategie, Instrumente, Umsetzung
R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.
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2012 | Journal Article | LibreCat-ID: 5496 LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7740
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat
 

2012 | Conference Paper | LibreCat-ID: 7745
Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat
 

2011 | Journal Article | LibreCat-ID: 4855
Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty
I. Garnefeld, S. Helm, A. Eggert, Journal of Service Research (2011) 93--107.
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2011 | Journal Article | LibreCat-ID: 4881
Who follows the crowd—Groups or individuals?
R. Fahr, B. Irlenbusch, Journal of Economic Behavior \& Organization (2011) 200--209.
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