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131 Publications
2017 | Conference Paper | LibreCat-ID: 5483
Cramer, C., Boehm, E., & Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure?
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2016 | Journal Article | LibreCat-ID: 4839
Steiner, M., Eggert, A., Ulaga, W., & Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? Journal of the Academy of Marketing Science, (2), 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016). Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (1–2), 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner, M., Wiegand, N., Eggert, A., & Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, (2), 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, S. M., & Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management, 27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C., Böhm, E., & Eggert, A. (2016). The Service Award Paradox. In Proceedings of the 45th European Marketing Academy (EMAC) Conference.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E., Backhaus, C., Eggert, A., & Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In 2016 AMA Winter Marketing Educators’ Conference Proceedings.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In 2015 AMA Summer Marketing Educators’ Conference Proceedings.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., Böhm, E., & Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., Garnefeld, I., & Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In Proceedings of the 44th European Marketing Academy (EMAC) Conference.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, A., Steinhoff, L., & Garnefeld, I. (2015). Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research, 18(2), 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, H., Eggert, A., Haas, A., & Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management, 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert, A., Haas, A., Ulaga, W., & Terho, H. (2015). Wertbasiertes Verkaufen auf Industriegütermärkten. In Handbuch Business-to-Business-Marketing (pp. 483–495). Wiesbaden: Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-4681-2_23
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., Böhm, E., & Cramer, C. (2014). Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In 2015 AMA Winter Marketing Educators’ Conference Proceedings.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., Eggert, A., Münkhoff, E., & Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In ISBM 2014 Academic Conference.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? In Proceedings of the 43rd European Marketing Academy (EMAC) Conference.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
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2014 | Journal Article | LibreCat-ID: 4850
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2014). Revenue and profit implications of industrial service strategies. Journal of Service Research, (1), 23--39.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 7(1), 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management, 7(3), 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, L. (Ed.). (2014). Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Wiesbaden: Springer Gabler.
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Can service innovations substitute or complement product innovations? The case of German industrial firms. In Proceedings of the 20th International Product Development Management Conference.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A., Ulaga, W., Steiner, M., & Backhaus, K. (2013). Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I., Münkhoff, E., & Raum, K. (2013). Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E., Garnefeld, I., & Bruns, A. (2013). How to prolong a sales promotion – Ex-post time extension versus reframing. In roceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner , T., Garnefeld, I., & Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms’ financial performance. In 2013 AMA Winter Marketing Educators’ Proceedings.
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2013 | Journal Article | LibreCat-ID: 4851
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.
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2013 | Journal Article | LibreCat-ID: 4852
Haas, A., Eggert, A., Terho, H., & Ulaga, W. (2013). Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St. Gallen, (4), 64--73.
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2013 | Journal Article | LibreCat-ID: 7429
Garnefeld, I., & Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81.
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2013 | Book (Editor) | LibreCat-ID: 7437
Münkhoff, E. (Ed.). (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler.
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2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, A., Henseler, J., & Hollmann, S. (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, (2), 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, I., Helm, S., & Eggert, A. (2011). Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty. Journal of Service Research, (1), 93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2011). Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management, (5), 661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert, A., & Serdaroglu, M. (2011). Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach. Journal of Marketing Theory and Practice, (2), 169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens, B., & Eggert, A. (2011). Key Account Management. In Handbuch Vertriebsmanagement.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I., Woisetschläger, D., & Eggert, A. (2010). Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting. In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral Reward Programs: A Means for Service Recovery? In Proceedings of the 18th International Colloquium in Relationship Marketing.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2010). Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study. In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. In Proceedings of the 2nd ISBM Workshop at Harvard Business School.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B., Eggert, A., & Hogreve, J. (2010). Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis. In Proceedings of the 39th EMAC Conference.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2010). Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis. In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2010). Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers. In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert, A., & Ulaga, W. (2010). Managing customer share in key supplier relationships. Industrial Marketing Management, (8), 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, S. M., Eggert, A., & Lindemann, E. (2010). Creating and appropriating value in collaborative relationships. Journal of Business Research, (8), 840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert, A., & Garnefeld, I. (2010). Kundenbindung auf Basis des Relationship Value. In Handbuch Kundenbindungsmanagement (pp. 191–208). Wiesbaden: Gabler. https://doi.org/10.1007/978-3-658-13650-5_7
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2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In Proceedings of the 17th International Colloquium in Relationship Marketing.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., & Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In Proceedings of the 4th International Conference on Business Market Management.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In Proceedings of the 2009 AMA Winter Educators’ Proceedings.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
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2009 | Journal Article | LibreCat-ID: 4860
Eggert, A., Ulaga, W., & Hollmann, S. (2009). Benchmarking the impact of customer share in key-supplier relationships. Journal of Business & Industrial Marketing, (3/4), 154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm, S., Eggert, A., & Garnefeld, I. (2009). Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In Handbook of Partial Least Squares (pp. 515–534). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_23
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2009 | Book Chapter | LibreCat-ID: 7441
Helm, S., Eggert, A., & Garnefeld, I. (2009). Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS. In V. Esposito Vinzi, W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares - Concepts, Methods and Applications (pp. 515–534). Berlin: Springer.
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2008 | Journal Article | LibreCat-ID: 4861
Gouthier, M. H., Eggert, A., & Nogly, F. (2008). Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern. Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung, (1), 48--70.
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2008 | Book Chapter | LibreCat-ID: 4962
Ulaga, W., & Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationships. In F. Golfetto & M. Gibbert (Eds.), Woodside.
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2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W., & Eggert, A. (2008). Linking Customer Value to Customer Share in Business Relationship. In A. Woodside, F. Golfetto, & M. Gibbert (Eds.), Creating and Managing Superior Customer Value (Vol. 14, pp. 221–247).
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2007 | Journal Article | LibreCat-ID: 4863
Eggert, A., Helm, S., & Garnefeld, I. (2007). Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden. Marketing ZfP, (4), 233--246.
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2006 | Journal Article | LibreCat-ID: 4864
Ulaga, W., & Eggert, A. (2006). Value-based differentiation in business relationships: Gaining and sustaining key supplier status. Journal of Marketing, (1), 119--136.
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2006 | Journal Article | LibreCat-ID: 4868
Ulaga, W., & Eggert, A. (2006). Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships. European Journal of Marketing, 40(3/4), 311–327. https://doi.org/10.1108/03090560610648075
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2006 | Journal Article | LibreCat-ID: 7432
Eggert, A., Ulaga, W., & Schultz, F. (2006). Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis. Industrial Marketing Management, 35(1), 20–27.
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2005 | Journal Article | LibreCat-ID: 4869
Eggert, A., Ulaga, W., & Schultz, F. (2005). Value creation in the relationship life cycle: A quasi-longitudinal analysis. Industrial Marketing Management, 35(1), 20–27. https://doi.org/10.1016/j.indmarman.2005.07.003
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2005 | Journal Article | LibreCat-ID: 4876
Ulaga, W., Arrègle, J.-L., & Eggert, A. (2005). The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships. Finanza Marketing E Produzione.
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2005 | Journal Article | LibreCat-ID: 4890
Ulaga, W., & Eggert, A. (2005). Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing, 12(1), 73–99. https://doi.org/10.1300/j033v12n01_04
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2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, F., Eggert, A., & Fassott, G. (Eds.). (2005). Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.
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2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F., Eggert, A., Fassott, G., & Henseler, J. (2005). Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele (pp. 9–16). Stuttgart: Schäffer-Poeschel.
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2005 | Book Chapter | LibreCat-ID: 7456
Fassott, G., & Eggert, A. (2005). Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele (pp. 31–47). Stuttgart: Schäffer-Poeschel.
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2005 | Book Chapter | LibreCat-ID: 7458
Eggert, A., Fassott, G., & Helm, S. (2005). Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele (pp. 101–116). Stuttgart: Schäffer-Poeschel.
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2004 | Habilitation | LibreCat-ID: 4925
Eggert, A. (2004). Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen. Kaiserslautern.
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2004 | Journal Article | LibreCat-ID: 4927
Bliemel, F., Eggert, A., Fassott, G., & Ballantyne, D. (2004). The Evolution of Relationship Marketing and the International Colloquia. Journal of Relationship Marketing, 3(4), 1–5. https://doi.org/10.1300/j366v03n04_01
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2003 | Journal Article | LibreCat-ID: 4895
Georges, L., & Eggert, A. (2003). Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing, 10(4), 1–22. https://doi.org/10.1300/j033v10n04_01
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2003 | Journal Article | LibreCat-ID: 4896
Eggert, A., & Helm, S. (2003). Exploring the impact of relationship transparency on business relationships: A Cross-Sectional Study Among Purchasing Managers in Germany. Industrial Marketing Management, 32(2), 101–108. https://doi.org/10.1016/s0019-8501(02)00224-9
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2002 | Journal Article | LibreCat-ID: 4899
Eggert, A. (2002). Der Einfluss elektronischer Medien auf Geschäftsbeziehungen: Eine empirische Studie am Beispiel des Electronic Banking. Marketing ZFP, 24(3), 195–206. https://doi.org/10.15358/0344-1369-2002-3-195
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2002 | Journal Article | LibreCat-ID: 4901
Eggert, A., & Ulaga, W. (2002). Customer perceived value: a substitute for satisfaction in business markets? Journal of Business & Industrial Marketing, 17(2/3), 107–118. https://doi.org/10.1108/08858620210419754
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2002 | Conference (Editor) | LibreCat-ID: 4931
Bliemel, F., Eggert, A., & Fassott, G. (Eds.). (2002). Proceedings of the 10th International Colloquium in Relationship Marketing.
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2002 | Book (Editor) | LibreCat-ID: 4936
Eggert, A., & Fassott, G. (Eds.). (2002). eCRM – Electronic Customer Relationship Manage¬ment: Management der Kundenbeziehungen im Internet-Zeitalter.
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