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131 Publications
2017 | Conference Paper | LibreCat-ID: 5483
Cramer, C, E Boehm, and A Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017 AMA Winter Marketing Educators’ Conference Proceedings, 2017.
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2016 | Journal Article | LibreCat-ID: 4839
Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2 (2016): 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Boehm, Eva, Christof Backhaus, Andreas Eggert, and Tim Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2 (2016): 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2 (2016): 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, 27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2016): 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C, E Böhm, and A Eggert. “The Service Award Paradox.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E, C Backhaus, A Eggert, and T Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A, L Steinhoff, and C Witte. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C, E Böhm, and A Eggert. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Journal Article | LibreCat-ID: 4847
Eggert, Andreas, Lena Steinhoff, and Ina Garnefeld. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research 18, no. 2 (2015): 210--228.
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2015 | Journal Article | LibreCat-ID: 4848
Terho, Harri, Andreas Eggert, Alexander Haas, and Wolfgang Ulaga. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, 12--21.
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2015 | Journal Article | LibreCat-ID: 4849
Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.
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2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, Alexander Haas, Wolfgang Ulaga, and Harri Terho. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” In Handbuch Business-to-Business-Marketing, 483–95. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. https://doi.org/10.1007/978-3-8349-4681-2_23.
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2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A, E Böhm, and C Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A, A Haas, H Terho, W Ulaga, and E Münkhoff. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T, A Eggert, E Münkhoff, and W Ulaga. “The Corporate Marketing Department - Between Value and Vanish.” In ISBM 2014 Academic Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho, H, A Eggert, W Ulaga, and A Haas. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” In 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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2014 | Journal Article | LibreCat-ID: 4850
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, no. 1 (2014): 23--39.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider, M, and A Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management 7, no. 1 (2014): 312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert, A, C Thiesbrummel, and C Deutscher. “Differential Effects of Product and Service Innovations on the Financial Performance of Industrial Firms.” Journal of Business Market Management 7, no. 3 (2014): 380–405.
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2014 | Book (Editor) | LibreCat-ID: 7435
Steinhoff, Lena, ed. Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse. Wiesbaden: Springer Gabler, 2014.
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2013 | Conference Paper | LibreCat-ID: 7732
Eggert, A, C Thiesbrummel, and C Deutscher. “Can Service Innovations Substitute or Complement Product Innovations? The Case of German Industrial Firms.” In Proceedings of the 20th International Product Development Management Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7733
Eggert, A, W Ulaga, M Steiner, and K Backhaus. “Increasing Customers’ Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7734
Garnefeld, I, E Münkhoff, and K Raum. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
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2013 | Journal Article | LibreCat-ID: 4851
Garnefeld, Ina, Andreas Eggert, Sabrina V Helm, and Stephen S Tax. “Growing Existing Customers’ Revenue Streams through Customer Referral Programs.” Journal of Marketing, no. 4 (2013): 17--32.
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2013 | Journal Article | LibreCat-ID: 4852
Haas, Alexander, Andreas Eggert, Harri Terho, and Wolfgang Ulaga. “Erfolgsfaktor Value-Based Selling—Verkaufen, Wenn Kundenorientierung Nicht Zum Erfolg Führt.” Marketing Review St. Gallen, no. 4 (2013): 64--73.
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2013 | Journal Article | LibreCat-ID: 7429
Garnefeld, Ina, and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.” Journal of Service Management 24, no. 1 (2013): 64–81.
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2013 | Book (Editor) | LibreCat-ID: 7437
Münkhoff, Eva, ed. Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler, 2013.
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2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A, I Garnefeld, and L Steinhoff. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I, E Münkhoff, and A Bruns. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” In 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A, M Steiner, W Ulaga, and K Backhaus. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T, and A Eggert. “Dispersion of Market Activities: A Configurational Approach.” In Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A, E Münkhoff, and C Thiesbrummel. “Growing with Industrial Services - A Configurational Approach.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A, I Garnefeld, and L Steinhoff. “Endowed Status in Hierarchical Loyalty Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I, S Helm, A Eggert, and S Tax. “Growing Existing Customers’ Profitability with Customer Referral Programs.” In 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, J{\ Henseler, and Sabine Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2 (2012): 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, Alexander Haas, Andreas Eggert, and Wolfgang Ulaga. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1 (2012): 174--185.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 4855
Garnefeld, Ina, Sabrina Helm, and Andreas Eggert. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1 (2011): 93--107.
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2011 | Journal Article | LibreCat-ID: 4856
Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, no. 5 (2011): 661--670.
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2011 | Journal Article | LibreCat-ID: 4857
Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach.” Journal of Marketing Theory and Practice, no. 2 (2011): 169--186.
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2011 | Book Chapter | LibreCat-ID: 4945
Ivens, Björn, and Andreas Eggert. “Key Account Management.” In Handbuch Vertriebsmanagement, 2011.
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2010 | Conference Paper | LibreCat-ID: 7808
Garnefeld, I, D Woisetschläger, and A Eggert. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” In Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7809
Münkhoff, E, I Garnefeld, J Hogreve, and A Eggert. “Referral Reward Programs: A Means for Service Recovery?” In Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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2010 | Conference Paper | LibreCat-ID: 7810
Garnefeld, I, S Helm, A Eggert, and S Tax. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” In Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7846
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” In Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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2010 | Conference Paper | LibreCat-ID: 7853
Frick, B, A Eggert, and J Hogreve. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” In Proceedings of the 39th EMAC Conference, 2010.
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2010 | Conference Paper | LibreCat-ID: 7854
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” In Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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2010 | Conference Paper | LibreCat-ID: 7855
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” In Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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2010 | Journal Article | LibreCat-ID: 4858
Eggert, Andreas, and Wolfgang Ulaga. “Managing Customer Share in Key Supplier Relationships.” Industrial Marketing Management, no. 8 (2010): 1346--1355.
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2010 | Journal Article | LibreCat-ID: 4859
Wagner, Stephan M, Andreas Eggert, and Eckhard Lindemann. “Creating and Appropriating Value in Collaborative Relationships.” Journal of Business Research, no. 8 (2010): 840--848.
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2010 | Book Chapter | LibreCat-ID: 4960
Eggert, Andreas, and Ina Garnefeld. “Kundenbindung Auf Basis Des Relationship Value.” In Handbuch Kundenbindungsmanagement, 191–208. Wiesbaden: Gabler, 2010. https://doi.org/10.1007/978-3-658-13650-5_7.
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2009 | Conference Paper | LibreCat-ID: 7857
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” In Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
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2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D, I Garnefeld, and A Eggert. “Can Successful Customer Acquisition Hurt the Existing Customer Base?” In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A, and W Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” In Proceedings of the 4th International Conference on Business Market Management, 2009.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I, S Helm, S Tax, and A Eggert. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” In Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I, E Münkhoff, J Hogreve, and A Eggert. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A, J Henseler, and S Hollmann. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” In Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
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2009 | Journal Article | LibreCat-ID: 4860
Eggert, Andreas, Wolfgang Ulaga, and Sabine Hollmann. “Benchmarking the Impact of Customer Share in Key-Supplier Relationships.” Journal of Business & Industrial Marketing, no. 3/4 (2009): 154--160.
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2009 | Book Chapter | LibreCat-ID: 4961
Helm, Sabrina, Andreas Eggert, and Ina Garnefeld. “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares.” In Handbook of Partial Least Squares, 515–34. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. https://doi.org/10.1007/978-3-540-32827-8_23.
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2009 | Book Chapter | LibreCat-ID: 7441
Helm, S, A Eggert, and I Garnefeld. “Modelling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using PLS.” In Handbook of Partial Least Squares - Concepts, Methods and Applications, edited by V Esposito Vinzi, W Chin, J Henseler, and H Wang, 515–34. Berlin: Springer, 2009.
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2008 | Journal Article | LibreCat-ID: 4861
Gouthier, Matthias HJ, Andreas Eggert, and Felicitas Nogly. “Offshoring Der Kundeninteraktion: Eine Empirische Analyse Der Wirkung Der Sprachqualität Am Beispiel von Call Centern.” Schmalenbachs Zeitschrift Für Betriebswirtschaftliche Forschung, no. 1 (2008): 48--70.
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2008 | Book Chapter | LibreCat-ID: 4962
Ulaga, Wolfgang , and Andres Eggert. “Linking Customer Value to Customer Share in Business Relationships.” In Woodside, edited by Francesca Golfetto and Michael Gibbert, 2008.
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2008 | Book Chapter | LibreCat-ID: 7443
Ulaga, W, and A Eggert. “Linking Customer Value to Customer Share in Business Relationship.” In Creating and Managing Superior Customer Value, edited by A Woodside, F Golfetto, and M Gibbert, 14:221–47. Advances in Business Marketing and Purchasing, 2008.
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2007 | Journal Article | LibreCat-ID: 4863
Eggert, Andreas, Sabrina Helm, and Ina Garnefeld. “Kundenbindung Durch Weiterempfehlung? Eine Experimentelle Untersuchung Der Wirkung Positiver Kundenempfehlungen Auf Die Bindung Des Empfehlenden.” Marketing ZfP, no. 4 (2007): 233--246.
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2006 | Journal Article | LibreCat-ID: 4864
Ulaga, Wolfgang, and Andreas Eggert. “Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status.” Journal of Marketing, no. 1 (2006): 119--136.
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2006 | Journal Article | LibreCat-ID: 4868
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships.” European Journal of Marketing 40, no. 3/4 (2006): 311–27. https://doi.org/10.1108/03090560610648075.
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2006 | Journal Article | LibreCat-ID: 7432
Eggert, A, W Ulaga, and F Schultz. “Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management 35, no. 1 (2006): 20–27.
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2005 | Journal Article | LibreCat-ID: 4869
Eggert, Andreas, Wolfgang Ulaga, and Franziska Schultz. “Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis.” Industrial Marketing Management 35, no. 1 (2005): 20–27. https://doi.org/10.1016/j.indmarman.2005.07.003.
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2005 | Journal Article | LibreCat-ID: 4876
Ulaga, Wolfgang, Jean-Luc Arrègle, and Andreas Eggert. “The Dynamic Nature of Value in Business Markets: New versus Ongoing Supplier Relationships.” Finanza Marketing E Produzione, 2005.
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2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing 12, no. 1 (2005): 73–99. https://doi.org/10.1300/j033v12n01_04.
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2005 | Book (Editor) | LibreCat-ID: 4924
Bliemel, Friedhelm, Andreas Eggert, and Georg Fassott, eds. Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
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2005 | Book Chapter | LibreCat-ID: 7447
Bliemel, F, A Eggert, G Fassott, and J Henseler. “Die PLS-Pfadmodellierung: Mehr Als Eine Alternative Zur Kovarianzstrukturanalyse.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 9–16. Stuttgart: Schäffer-Poeschel, 2005.
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2005 | Book Chapter | LibreCat-ID: 7456
Fassott, G, and A Eggert. “Zur Verwendung Formativer Und Reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme Und Anwendungsempfehlungen.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 31–47. Stuttgart: Schäffer-Poeschel, 2005.
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2005 | Book Chapter | LibreCat-ID: 7458
Eggert, A, G Fassott, and S Helm. “Identifizierung Und Quantifizierung Mediierender Und Moderierender Effekte in Komplexen Kausalstrukturen.” In Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, edited by F Bliemel, A Eggert, G Fassott, and J Henseler, 101–16. Stuttgart: Schäffer-Poeschel, 2005.
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2004 | Habilitation | LibreCat-ID: 4925
Eggert, A. Wertorientiertes Beziehungsmarketing in Kunden-Lieferantenbeziehungen. Kaiserslautern, 2004.
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2004 | Journal Article | LibreCat-ID: 4927
Bliemel, Friedhelm, Andreas Eggert, Georg Fassott, and David Ballantyne. “The Evolution of Relationship Marketing and the International Colloquia.” Journal of Relationship Marketing 3, no. 4 (2004): 1–5. https://doi.org/10.1300/j366v03n04_01.
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2003 | Journal Article | LibreCat-ID: 4895
Georges, Laurent, and Andreas Eggert. “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships.” Journal of Business-to-Business Marketing 10, no. 4 (2003): 1–22. https://doi.org/10.1300/j033v10n04_01.
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2003 | Journal Article | LibreCat-ID: 4896
Eggert, Andreas, and Sabrina Helm. “Exploring the Impact of Relationship Transparency on Business Relationships: A Cross-Sectional Study Among Purchasing Managers in Germany.” Industrial Marketing Management 32, no. 2 (2003): 101–8. https://doi.org/10.1016/s0019-8501(02)00224-9.
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2002 | Journal Article | LibreCat-ID: 4899
Eggert, Andreas. “Der Einfluss Elektronischer Medien Auf Geschäftsbeziehungen: Eine Empirische Studie Am Beispiel Des Electronic Banking.” Marketing ZFP 24, no. 3 (2002): 195–206. https://doi.org/10.15358/0344-1369-2002-3-195.
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2002 | Journal Article | LibreCat-ID: 4901
Eggert, Andreas, and Wolfgang Ulaga. “Customer Perceived Value: A Substitute for Satisfaction in Business Markets?” Journal of Business & Industrial Marketing 17, no. 2/3 (2002): 107–18. https://doi.org/10.1108/08858620210419754.
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2002 | Conference (Editor) | LibreCat-ID: 4931
Bliemel, Friedhelm, Andreas Eggert, and Georg Fassott, eds. Proceedings of the 10th International Colloquium in Relationship Marketing., 2002.
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2002 | Book (Editor) | LibreCat-ID: 4936
Eggert, Andreas, and Georg Fassott, eds. ECRM – Electronic Customer Relationship Manage¬ment: Management Der Kundenbeziehungen Im Internet-Zeitalter., 2002.
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